Technology alone will not do the trick

The more I think about web development, the more I reach the same conclusion: building websites is not only a question of technology, you also need to educate your customers.Educate in the sense that they need to know what is possible for each project and what is not.In the organization I work for, I always get the same question: “Why can’t we have this functionality that I saw in a commercial website?” The answer is quite straightforward to me: money!I think one of the developer’s role is to draw a line between what can be implemented for a given web project and what is clearly out of scope.This means that sometimes you just have to say no. I just wonder what is the best way to tell your customer.